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06Jun
Building Your Business Communication Toolbox
Leslie Rosen Stern
Before the digital revolution, we relied heavily on telephones and yes, even fax machines, as means of communication. Do you remember the days when we wanted to speak with a [...]
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01May
Top Social Media Tips for Effective Event Follow-Up
Leslie Rosen Stern
You’ve spent several months organizing your event. And now that it was a huge success, your next steps should be as well-organized as the event itself. An immediate follow-up [...]
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13Feb
Small Details That Will Take Your Event to the Next Level
Leslie Rosen Stern
For many, organizing an event can be overwhelming. Between focusing on the key elements of your event such as the venue, program, and guest list, it’s easy to overlook small [...]
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23Jan
Focus Group 101: What You Need To Know About This Highly Effective Research Tool
Leslie Rosen Stern
A focus group is a small group discussion guided by a trained moderator. It’s a qualitative research technique that you can use to draw out consumer perceptions about your [...]
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11Nov
Chicago Cubs Win World Series: 3 Lessons in Community Engagement
Leslie Rosen Stern
World Series: Game Seven. Chicago Cubs vs. Cleveland Indians. It’s being hailed as the best game in baseball history. It’s sure to be made into a movie: The lovable losers [...]
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31Oct
Beyond Pumpkin Spice: Lessons to Pump(kin) Up Participation
Leslie Rosen Stern
You probably didn’t head out to the supermarket to purchase instant hot cereal, but there it was summoning you: Pumpkin Spice Oatmeal. #LimitedEdition. And you really didn’t [...]
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02Mar
3 Lessons In Community Engagement From TheDress
Leslie Rosen Stern
I am SO over this winter. I am SO over shoveling the snow to make room for more snow. My social media feeds are populated by images of snow and comments about school closures. [...]
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07Oct
3 Lessons in Customer Engagement from Dunkin Donuts
Leslie Rosen Stern
I’m a regular visitor at my local Dunkin’ Donuts shop. I know the product inventory well enough not to get hooked on any specialty coffee flavor, like Irish Crème, or a [...]
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